How to do SEO

Search Engine Optimization, or SEO: some of us have heard about it...but, really, WHAT THE HELL IS IT? 

SEO is the way that you increase the visibility of your site when someone searches something relevant to your business or brand. 

Picture this: you are on your phone and you are looking for a very specific product. You don’t know where to start, so you open up Google and you do a quick search. Google comes up with over 400 MILLION results in less than a second.

How many pages deep are you going before you click on a search result? If you ask me, that number is normally at most 2 or 3.

So out of the millions of results, you only ever really know the few at the top of the list.

Clearly, as a small business owner, I want to make sure that my business is at the top of that list. And how do I do that? SEO.

If you set your SEO up correctly, instead of appearing on the 25th page of a related search, your website could show up on the 10th, 5th, or 1st! 

The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

So, obviously, it’s hella important. The next question is: how?

HustlePost Academy (@hustlepostacademy on Instagram!) has the answer for us! Check them out for more resources!

See the photo gallery for steps you can take to start optimizing SEO for your site.

Need that in checklist form? Not a problem!

Click here for a checklist you can download to help make sure you haven’t missed a step!

Need something more intensive? Ready for the next steps? This time, General Assembly has got your back!

Tomorrow at 11 am, they are hosting a free webinar (RSVP here!): SEO Training For Startups & Beginners where you will learn more in depth details on how to optimize your search engine results! See you all there.